Benefits of university - industry collaboration for w88 link mới nhất hospitality industry

ABSTRACT:

This research is to identify w88 link mới nhấtbenefitsof university - industry collaborations for hospitality industry. Furthermore, this research presents some types of university and hospitality industry collaboration which could be applied in fields of hospitality industry and entire this industry. This research was conducted to assist both faculties of universities and personnel of hospitality enterprises to foster their university - industry collaborations in w88 link mới nhất future.

Keyword:Types of training collaboration, hospitality industry, university, collaboration, benefits.

1. INTRODUCTION

Nowadays, w88 link mới nhất hospitality industry is one of w88 link mới nhất fastest growing industries in w88 link mới nhất world (Langvinniene & Daunoraviciute 2015). Hospitality industry has great potential for encouraging growth of w88 link mới nhất economy, enhance in w88 link mới nhất number of new careers, and improvement of w88 link mới nhất social environment. According to w88 link mới nhất estimation of w88 link mới nhất World Tourism Organization in 2009, w88 link mới nhất world wide international tourist arrivals would increase to 1.6 billion by 2020 (UNWTO 2009; Mohammed & Rashid 2016), with w88 link mới nhất best prospects in 2015 being Asia Pacific and w88 link mới nhất Americas (UNWTO 2015; Mohammed & Rashid 2016).

In w88 link mới nhất context of Vietnam, tourism has been a great contributor to w88 link mới nhất economic value of Gross Domestic of Product (GDP) (WTTC 2019). Vietnam has experienced a boom in both in inbound and domestic tourism over w88 link mới nhất past decade. w88 link mới nhất number of international tourism arrivals to Vietnam has nearly quadrupled during this period, from 4.2 million in 2008 to 15.5 million in 2018. Moreover, there has been a marked acceleration in international visitor growth in w88 link mới nhất last 3 years, from an average of around 9 percent per annum during w88 link mới nhất period from 2008 to 2015 to an average of 25 percent during w88 link mới nhất period from 2016 to 2018. Domestic tourism in Vietnam, which is significantly greater in volume than inbound tourism from abroad, has experienced a similar surge a four-fold increase in w88 link mới nhất number of domestic traveler-trips, from 20.5 million in 2008 to 80 million in 2018, underpinned by Vietnam’s rapidly-growing middle class, who have a strong appetite for travel, and improving affordability of air transport amidst w88 link mới nhất growth of low-cost domestic air carriers (WB 2019).

A successful firm in w88 link mới nhất hospitality industry requires skilled and committed employees. However, in w88 link mới nhất current hospitality industry, w88 link mới nhất top challenge lies in w88 link mới nhất attraction and retention of qualified and skilled employees and a great proportion of w88 link mới nhất graduates fail to enter w88 link mới nhất industry (Mohammed & Rashid 2016).

In w88 link mới nhất universities, teaching serves an important vehicle for achieving institution goals of enhanced effectiveness, efficiency, and w88 link mới nhất increased of student learning (Hsu 1999; Green & Erdem 2016). Hospitality education is an ever-merging field in universities in terms of both w88 link mới nhất increase in number of programs and in student enrollment (Bosselman 1999; Green & Erdem 2016). Nemerous studies in hospitality education explore and provide suggestions for impassive teaching via w88 link mới nhất use of a kind of instructional methods in w88 link mới nhất classroom and workplace (Harris 1997; Green & Erdem 2016).

According to (Ogeide 2006; Green & Erdem 2016) in w88 link mới nhất hospitality industry, industry professionals expect students to be prepared for not only skills and competencies at w88 link mới nhất front line level, but to also have critical thinking skills, emotional intelligence as an outcome of a four year degree, etc. w88 link mới nhất enhancing importance of w88 link mới nhất tourism sector calls for countries to make use of an organized method to facilitate talent planning and development with w88 link mới nhất collaboration of w88 link mới nhất industry and university to make sure that w88 link mới nhất industry’s potential in w88 link mới nhất coming years are fulfilled (WTTC 2015; Mohammed & Rashid 2016).

In order to help lessen w88 link mới nhất gap between university andhospitality industryby immersing w88 link mới nhất hospitality's student in real life case that have w88 link mới nhất underpinnings of experiential learning, instructional technology, metacognition, and communication skills need in w88 link mới nhất business industry. Up to now, there are many programs, universities across w88 link mới nhất globe and Vietnam that are now teaching under w88 link mới nhất umbrella of hospitality and tourism industry (Green & Erdem 2016). These programs focus on preparing students for a career in w88 link mới nhất industry after graduation. Moreover, it is w88 link mới nhất combination of theory and practice in w88 link mới nhất hospitality programs that makes w88 link mới nhất student a success, and that is why w88 link mới nhất program mandates internship in w88 link mới nhất field before graduation. Finally, w88 link mới nhất target is to produce students that fit w88 link mới nhất industry, graduates who can apply critical thinking, and emotional intelligence to w88 link mới nhất career they choose to pursue in w88 link mới nhất hospitality and tourism industry.

2. UNIVERSITY AND HOSPITALITY INDUSTRY COLLABORATION IN EDUCATION

• Definitions of key terms

Many ways to understand collaboration from different partnerships such as company leaders, government and university (Deloitte Access Economics, 2018). Collaboration is an activity that is widely spread across w88 link mới nhất economy. It is not only limited to a workplace, or between universities, but also occurs between universities and industry (Deloitte Access Economics, 2018).

Cooperative education is a strategic program of practical learning designed by an education institution in partnership with an industry organization, which offers relevant work experiences (Wang 2015). To be more precise, w88 link mới nhất alliance education program provides work integrated learning experiences (Martin et al. 2010; Wang 2015) that would help students to bridge w88 link mới nhất gap between their academic and professional career. For this study, w88 link mới nhất collaboration education specifically focuses on w88 link mới nhất hospitality program, where university and industry partners share resources and cooperative together (Wang 2015).

Collaboration in education:it either covers w88 link mới nhất training of business employees by academics, either w88 link mới nhất situation where w88 link mới nhất firm members influence curriculum of university programs or give lectures at universities (Perkmann & Walsh 2007; Bekkers & Freitas 2008; Mathieu 2011).

Academic courses or program:a student’s academic courses (or entire program) completed while working toward a baccalaureate degree in hospitality management or related field (Schoffstall 2013).

Career expectations:a student’s career identity, appropriate career planning and realistic goals developed via practical knowledge or experience (Lu & Adler 2009; Schoffstall 2013).

Internship:w88 link mới nhất integration of education and work by providing students with real-world job experience and skill development, w88 link mới nhất most widely used active learning application in hospitality management education (Solnet, Kralj, Kay & DeVeau 2009; Schoffstall 2013).

Work experience:full-or part time employment within w88 link mới nhất hospitality industry; may include a student’s internship experience (Kwan 2005; Morrison & O’Gorman 2008; Schoffstall 2013).

• Types of University - Hospitality Industry collaboration

University - Industry collaboration (UIC) can be formal or informal. Formal UIC includes formal contracts, collaborative research projects, patent licensing, co-development, and co-authorship, where both parties are expected to contribute to knowledge development. Informal UIC includes, among others, human capital mobility, interaction at conferences, and expert groups (Deloitte Access Economics, 2018).

w88 link mới nhất key issues relate to university and industry collaboration around hospitality and tourism. Firstly, hospitality and tourism are not perceived as knowledge-based industries and thus there are few knowledge-related issues likely to drive hospitality and tourism organizations to seek university collaboration. Secondly, w88 link mới nhất relative infancy of tourism and, particularly, hospitality research globally compared to more generic social science research (Jafari & Aaser, 1988).

There are many kinds ofuniversity- hospitality industry collaboration depending on w88 link mới nhất objectives, scope and institutional arrangement. Alliance may be more or less intense and may focus on training or research activities. It could be formal such as equity partnerships, contracts, research projects, patent licensing, etc or informal as interaction in conferences and expert groups (Boahin 2018). There various types and their relationships are shown in table 1.

Table 1: Types of University - Industry collaboration in education

 Source: adapted from Perkmann & Walsh (2007); Boahin (2018)

In developing economies, university-industry collaboration tends to be more informal, focuses on firm’s recruitment of university graduates, for staffing, internship and consulting, curricula development to improve undergraduate and graduate studies, student internship and so on (Boahin 2018). According to Pizam, Okumus & Hutchinson (2014), there are some types of collaboration between university and hospitality industry, which are described below in w88 link mới nhất table 2.

Table 2: Kinds of Hospitality Industry - University cooperation

 Source: Pizam, Okumus & Hutchinson (2014)

Chan and Coleman (2004) identified hotel industry employees’ necessary skills and competencies so that hospitality programs must provide students with rigorous academic courses while also exposing them to numerous practical learning opportunities; such a balanced educational experience will prepare today’s students to be tomorrow’s managers. Often hospitality programs offer unique course offerings and experiences for students.

Dickerson and Kline (2008) conducted a study to determine w88 link mới nhất benefits a cooperative experience has on hospitality students’ early career retention by comparing three programs that offer a combination of academic credit and include classroom components.

Education and training and for that matter, recruitment of skilled graduates is w88 link mới nhất most important link between university and industry. In order to enhance stronger university - industry collaboration requires a consultative process with relevant industry players, professional bodies and business managers to make input in w88 link mới nhất curriculum development so that university programmers better respond to labor market needs (Boahin 2018).

In building a partnership and collaboration, it is important to include already in w88 link mới nhất negotiating process persons who have decision-making powers and a wide perspective of w88 link mới nhất field of studies.

3. BENEFITS OF UNIVERSITY - HOSPITALITY INDUSTRY COOPERATION

*Benefits of Hospitality Industry

In order to sustain university- industry collaboration, w88 link mới nhất two entities must gain mutual benefits from their interactions. Benefits accrue to university in collaboration with industrial partners include w88 link mới nhất following (Boahin 2018; AiGroup 2018; Ankrah & Al-Tabbaa 2015):

• w88 link mới nhất company can coach w88 link mới nhất student’s professional expertise to serve w88 link mới nhất company’s own needs.
• w88 link mới nhất licensing of companies that can serve as an apprenticeship certification of companies, job counselors.
• Building workforce capability and provides career development opportunities for students. Hiring of talent graduates.
• Such partnerships create a positive image of w88 link mới nhất business in w88 link mới nhất university and community.
• Enhance reputation by becoming more social responsible business.

*Benefits of University

There is evidence to show that university as a whole have much to gain from collaboration with hospitality industry (Acer 2011a&b; PhillipsKPA, 2010a; BSC Roundtable, 2010; IEBE, 2011; Mann et al, 2010; Ankrah & Al-Tabbaa 2015):

• Improved curriculum design with greater alignment between practical and theoretical work. Links with employers can bring w88 link mới nhất curriculum to life, ‘showing how knowledge is used in w88 link mới nhất wider world”. Exposure of students and faculty to practical problems/new ideas and/or to state-of-w88 link mới nhất-art technology, with positive effects on w88 link mới nhất curriculum.
• Training and employment opportunities for students.
• Service to w88 link mới nhất community and enhancement of university’s reputation.
• University report that w88 link mới nhất programs developed with hospitality industry and community partners have increased w88 link mới nhất profile and reputation of w88 link mới nhất university within w88 link mới nhất community.
• w88 link mới nhất firms help teachers keep their subject knowledge up to date.
• To create a positive image of w88 link mới nhất business in w88 link mới nhất school and community.

* Benefits of student

Students benefit from university and hospitality industry relationships are presented below:

• Practical/vocational skills are highly developed and better integration of theory and practice in subjects.
• Development of attitude, knowledge and understanding of particular subjects.
• Students’ control in arranging w88 link mới nhất workplace and gaining working-life skills.
• w88 link mới nhất collaboration allows rapid employment and graduate placement directly in w88 link mới nhất company.

4. DISCUSSION

This paper summarized w88 link mới nhất kind ofcollaboration between university and hospitality industry. Furthermore, w88 link mới nhất benefit of collaboration is identified by all participants such as university, hospitality industry and students who not only have an enhanced educational background, but their learning skills and personalities are better developed, which are highly anticipated by w88 link mới nhất industry partners. This research found that hospitality industry partners would like to continue w88 link mới nhất partnership with w88 link mới nhất universities because they receive benefits of new energetic employees, to “think out of box” from students, less working experience and more structured knowledge base sometimes inspire them in a different path, which generates new insights and fresh ideas for w88 link mới nhất hospitality industry (Wang 2015). Students are new to w88 link mới nhất hospitality industry and they have w88 link mới nhất ability to provide new views and opinions, for instance their fresh perspectives, endless passion, strong ambition fit w88 link mới nhất industry culture and so on. Last but not least, universities are able to get access to w88 link mới nhất newest trend of w88 link mới nhất hospitality industry and keep their course material updated with w88 link mới nhất current trend, etc.

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