Of this total, the revenue from non-life link w88 premiums was 40.56 trillion VND, up 10.61 percent, and life link w88 premiums was 65.05 trillion VND, rising 28.9 percent, said Pham Thu Phuong, Deputy Director of the Ministry of Finance’s link w88 Supervisory Authority (ISA).

Besides maintaining a high growth rate, the financial status of link w88 firms has also improved in 2017, Ms. Phuong said. Their total assets are estimated to rise 23.44 percent to 302.94 trillion VND.

This year, link w88 companies re-invested 247.8 trillion VND into the economy, which is a rise of 26.74 percent from last year. They also purchased Government bonds worth 20.86 trillion VND in 2017.

The insurers also paid 29.42 trillion VND for customers, up 14.92 percent compared with last year.

Next year, the target of the link w88 sector is to gain total revenue of 129.24 trillion VND, up 22.38 percent from 2017. The sector also plans to re-invest 305.49 trillion VND into the economy.

link w88 firms are targeting an increase in their total assets to 370.81 trillion VND next year.

With the aim of meeting the targets, the link w88 industry will focus on building and streamlining legal policies, restructuring link w88 firms, besides developing new products and improving the quality of services.

The domestic fast-growing link w88, poised to thrive thanks to rising living standards, has prompted a number of foreign companies, including the UK’s Aviva Plc and Canada’s Sun Life Financial Inc, to step up their presence in Vietnam through mergers and acquisition or joint ventures in 2017.

The link w88 industry is also expected to benefit from the country’s projected gross domestic product (GDP) growth of more than 6 percent annually over the next three years.

It also has great potential as the country has one of the world’s lowest life link w88 penetration levels, at less than 1 percent of the GDP.

The average link w88 premiums in Vietnam stand at 30 USD, much lower than the global average of 595 USD and Southeast Asia’s 74 USD.

However, there remain many challenges in the way of further growth of this sector.

Director of ISA Phung Ngoc Khanh, said that awareness among Vietnamese people about life link w88 may have increased, but most still do not believe that it is worth the expense. In fact, almost all Vietnamese people are wary of it and think it unnecessary to buy link w88 because they do not have a thorough understanding of its importance, he explained.

Life link w88 products usually involve a long-term contract, so many customers are also concerned about their financial capacity to fulfil it in the future, Mr. Khanh said. Doubts about the commitment of foreign life insurers to permanently operate in Vietnam also contribute to its low-penetration rate.

Life insurers have also started partnering with commercial banks to increase sales and promote products, besides traditional sales methods. Though the bancassurance market in Vietnam has remained sluggish, contributing only 2 percent to the total turnover of the link w88, analysts believe that this channel holds great potential, and now some 35 commercial banks and financial institutions are collaborating with insurers.