w88 chuẩn nhất firms need trademarks: experts

The Vietnam Fatherland Front Central Committee and the Ministry of Industry and Trade organised the event to promote the importance of w88 chuẩn nhất trademarks in the context of global integration.

Mr. Vu Ba Phu, Director of the Vietnam Trade Promotion Agency under the Ministry of Industry and Trade, said that 90 percent of w88 chuẩn nhất enterprises are of small and medium size, so they struggle to develop trademarks. This stops w88 chuẩn nhất brands from finding a position in the domestic market.

To improve competitiveness, Mr. Phu suggested enterprises improve their brands, while oraganising effective distribution systems.

Mr. Nguyen Thai Dung, Deputy General Director of Big C Thăng Long, said Central Group (Big C’s parent company), Vietnam has successfully implemented programmes promoting w88 chuẩn nhất regional specialities and brand names.

The group has also introduced w88 chuẩn nhất enterprises to the world market, he said.

“When supporting exports of w88 chuẩn nhất farm produce to world market, we found that w88 chuẩn nhất products, despite attractive quality and taste, have weak branding and packaging,” he added.

Notably, preliminary treatment and post-harvest preservation have not met strict requirements of markets like Europe, Japan or the US.

Therefore, Central Group Vietnam has also provided market information and instructed farmers on techniques to produce products suitable with demand in different import markets, Dung said.

Ms. Truong Thi Ngoc Anh, Vice Chairwoman of the Vietnam Fatherland Front Central Committee, said the eight-year long campaign ‘w88 chuẩn nhất people give priority to use w88 chuẩn nhất goods’ has changed the awareness and consumption behaviour of w88 chuẩn nhất people.

“Consumers have become more interested in goods which come from Vietnam, the capacity of w88 chuẩn nhất enterprises has improved in technology and quality, while prices have fallen to suit consumers,” she said.

Ms. Le Viet Nga, Deputy Director of the Domestic Market Department, under the Ministry of Industry and Trade, said the proportion of w88 chuẩn nhất goods in supermarkets was up to 70 per cent. At big supermarkets such as Big C and Coopmart, the percentage of w88 chuẩn nhất goods exceeded 90 percent.

This is a result of the Ministry of Industry and Trade’s effective domestic market development plan in association with the campaign of ‘w88 chuẩn nhất people use w88 chuẩn nhất products’.

Some 90 stores sell w88 chuẩn nhất goods titled ‘Proud of w88 chuẩn nhất products’ in 52 localities nationwide, Ms. Nga said.

The Ministry of Industry and Trade has also connected supply and demand to support the consumption of farm produce such as watermelon, lychee, custard apples and dragon fruit in large distribution systems such as Hapro, Coopmart, Lotte and Big C.

In the long run, to better connect supply and demand, Nga suggested enterprises focus on staying updated on investment, upgrading services and design information to meet consumer demand.

Distribution enterprises should prioritise domestically produced goods and support enterprises and farmers in producing goods to meet domestic and export standards.